Singapore, 17 December 2024
Index Partners is pleased to announce its role as the exclusive financial advisor to the shareholders of Customore, a Singapore-based B2B e-commerce SaaS company providing data consolidation solutions to global FMCG brands across the Southeast Asia region, in its recent strategic divestment to ADA, a regional leader in data, AI, and ecommerce solutions backed by Softbank, Axiata, Mitsui, and Sumitomo Corporation.
This acquisition will enable ADA to launch the most advanced Intelligent Commerce Solution for the Consumer-Packaged Goods (CPG) industry. By integrating Customore’s data accelerators with ADA’s CoPilot for AI-driven predictive analytics, this innovative platform will empower businesses to optimize performance across the digital commerce value chain.
Christophe Péron, Partner at Index Partners, commented:
"We are proud to have played a pivotal role in this transaction. By advising Customore, we facilitated a strategic partnership that will help CPG businesses optimize performance across all stages of the customer journey. This deal highlights our capabilities and commitment in the fast-growing Southeast Asian technology and consumer sector."
For further information on this transaction, please contact:
Index Partners
Email: contact@index-partners.com
Website: www.index-partners.com
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About Customore
Customore a Singapore-based B2B e-commerce SaaS company providing ecommerce data consolidation, helping FMCG brands in Southeast Asia extract and unify ecommerce data into a centralized, versatile data layer, creating the foundation for brands to build data-driven workflows and business cases.
For more information, visit: https://www.customore.co/
About ADA
ADA is the leading Data and AI company and the largest integrated ecommerce provider in Asia. With a robust presence in 12 countries, ADA combines the best of AI and analytics to provide comprehensive digital solutions that drive business performance. ADA's shareholders include SoftBank, Axiata, Mitsui, and Sumitomo Corporation.
For more information, visit: www.ada-asia.com
About Index Partners
Index Partners is a corporate finance advisory boutique specializing in mid-market transactions across Southeast Asia, the Middle East, and Africa, having presence in Hong Kong, London, Ho Chi Minh City and Manila. With a proven track record in TMT, healthcare, consumer and retail sectors, Index Partners delivers tailor-made advisory services that unlock value and drive impactful outcomes.